Table of Contents

Contents

#7StepStories

About the Authors

Foreword

Preface

Acknowledgements

Introduction

Step 1 - Connecting your Vision & Mission to a Social Media Purpose

• • Strategic Planning
  • Start with Why
  • Vision and Mission
  • Connecting to Your Social Media Purpose
  • The Purpose of each Platform
  • Listening to Your Parents

Step 2 - Hashtag It

• • Establishing Your Vision and Mission
  • Your One and Only Hashtag
  • Make Your Hashtag Yours
  • Innovative Programs to Hashtag
  • Genius Hour
  • Social Media Contests
  • Be Collaborative

Step 3 - Traditional Methods that Build a Social Media Following

• • Formative Assessment
  • Communication Methods
  • Face-to-Face
  • School Spirit
  • Relationships
  • Parent/Guardian Training
  • Earning Twitter Wings
  • Digital Citizenship and Online Safety

Step 4 - Making It Happen

• • Know the Policies
  • Setting Up Your Accounts and Pages
  • Let’s Get Posting
  • Linking Across Platforms
  • Your Devices are Your Friends

Step 5 - Will Anyone Follow Me?

• • Types of Posts
  • Getting Seen and Noticed
  • Overcoming Privacy Settings
  • Moderating Comments & Monitoring Followers
  • Breaking News and Sneak Previews

Step 6 - Is it Working?

• • By the Numbers
  • Who’s Following Me?
  • Tweaking Tweets

Step 7 - What’s Next?

• • Tools of the Trade
  • Enhancing Photos and Video
  • Increasing Interaction and Engagement
  • Tips and Tricks

Concluding Thoughts

References

About the Author

Jason Kotch is the principal of Garnet Valley Elementary School in Glen Mills, Pennsylvania, USA.

Edward Cosentino is the principal of Clemens Crossing Elementary School in Columbia, Maryland, USA.

Reviews

"There is a vast need for this book and many others like it. Technology and Social Media are major influencers in the education of our children. Proper and wise use of social media can help leaders and teachers make a better connection with students."
—Ryan Berens, Ed.D, Assistant Head of Middle School, Trinity Christian Academy (TX)