Preface
Qualifications Necessary for Authoring a Textbook or Other Academic
or Professional Book or Material
Potential Benefits and Losses: Financial and Others
Choosing a Publisher
Proposals
Negotiating a Publishing Contract and a Joint Collaboration
Agreement
Doing the Project
How Textbooks and Other Educational and Professional Books and
Materials Are Marketed
Tax and Other Business Implications of Authorship
Appendix A: A Representative Book Proposal
Appendix B: A Representative Joint Collaboration Agreement
Appendix C: Permission Forms
Appendix D: Textbook Features that College Students Do and Don't
Find Helpful
Appendix E: Standard Proof Correction Notation
Appendix F: Common Characteristics of Best-Selling Textbooks
References and Resources
Index
A complete guide to all aspects of writing, publishing, and marketing books and materials for the academic and professional markets.
FRANKLIN H. SILVERMAN is Professor of Speech Pathology at Marquette University and Clinical Professor or Rehabilitation Medicine at the Medical College of Wisconsin. - He has authored more than a dozen text/professional books and more than 125 articles in professional journals. He is currently President of the Text and Academic Authors Association.
"Frank Silverman has done the definitive book on writing a textbook today." John Vivian, Former president, Text and Academic Authors Association Professor of Journalism, Winona State University - "This book is targeted for the many teachers and other professionals who are thinking about writing an academic book. [It] can also be of great value to experienced authors, particularly those who have authored or would like to author academic and profesional materials." Daniel R. Boone, Professor Emeritus, Speech & Hearing Science University of Arizona-Tucson - "No person contemplating writing a textbook or other academic book should start out without first reading Silverman's book." Ronald E. Pynn, Executive director, Text and Academic Association
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