Promotional Information

This high interest series focuses on the fascinating stories behind the most iconic businesses today. Here we take a look at the internet sensation YouTube: where did the idea come from, how has the company found success, and who is running the show today?

Table of Contents

• 1: An eye on the world
• 2: It’s good to share
• 3: Along comes Google
• 4: The brand keeps growing
• 5: YouTube loses $500m
• 6: International expansion... and censorship
• 7: The power of social media
• 8: YouTube broadcasters
• 9: Behind the scenes at YouTube HQ
• 10: YouTube’s greatest hits
• 11: YouTube’s political and social uses
• 12: What does the future hold for YouTube?
• 13: Launch your own YouTube service
• 14: SWOT analysis
• 15: Do you have what it takes to work at YouTube?

About the Author

Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.