John B. MenzerExecutive Vice President and President/CEO,
International Division, Wal-Mart Stores, Inc.A most amusing and
unique view of the mall culture. A fascinating look at its
customers, retailers, and mall developers. Once again, Paco
Underhill has broken new ground with his thought provoking
insights. Well done.
Lauren Weisbergerauthor of "The Devil Wears Prada""Call of the
Mall" explains why we shop 'til we drop -- all in one spot.
Tom Petersauthor of "Re-imagine!""Call of the Mall" is a delightful
romp through one of America's most socially telling and
economically important phenomena. The book establishes Paco
Underhill, already one of our premier marketing gurus, as a
heavyweight social commentator. I didn't know how little I knew
about this centerpiece of our culture.
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