Table of Contents

Introduction;Stage 1: Initiation; Stage 2: Research; Stage 3: Analysis; Stage 4: Strategy; Stage 5: Implementation; Templates; Bibliography & Index

About the Author

Andrea Cordell is a well-known international speaker and author on strategy, negotiation and procurement-related matters. She has worked in senior positions at several global organisations and is currently the managing director of Cordie Ltd, a leading sales and procurement training and consulting company.


Ian Thompson is a leading authority on category management, having worked in a number of senior positions at global organisations and consulting companies. He is currently one of the founding directors of Cordie Ltd, a leading sales and procurement training and consulting company.