Table of Contents

Foreword by Gil Yehuda
Acknowledgments
Introduction
Part 1 The Opening
One A Tale of Two Changes
Two The First Step to Recovery Is Admitting You Have a Problem
Three Walk a Mile in Their Shoes
Four Risky Business
Five Control the Center (What Is It and What Pieces Do You Need?)
Part 2 The Middle Game
Six An Overview of the Technology Landscape
Seven The Adaptive Emergent Collaboration Framework
Eight Resistance Is Futile
Nine Let’s Roll
Ten Adoption (Not Babies)
Eleven Governance
Part 3 The End Game
Twelve Measures of Success
Thirteen Sustaining
Fourteen Putting It All Together
Fifteen What’s Next?
Sixteen Bonus Chapter with Andrew McAfee
Afterword by Don Tapscott
Index
Footnote
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About the Author

Jacob Morgan is the principal and cofounder of Chess Media Group, a management consultancy and strategic advisory firm that helps organizations understand how to use social and collaborative tools to solve business problems. Morgan has worked with organizations such as the U.S. Department of State, Siemens, Sprint, and Adobe. Morgan also co-authored Twittfaced and runs the awardwinning blog SocialBusinessAdviser.com. He loves chess, racquetball, and traveling.