Table of Contents

1. Introduction  2. Basic Models  3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals  4. Effects of Mass Communication on Culture and Society  5. Audience-Centred Models  6. Media Organisation, Selection and Production  7. Planned Communication  8. New Media and The Information Society  9. International Communication  Index

About the Author

Sven Windahl


Denis Mcquail