Table of Contents

Part I: The Seeds of Mass Communication Research

Chapter 1. Ownership, Technology, Content and Context in the Search for Media Effects - Elihu Katz

Chapter 2. On the Development of Communication Theory: Some Reflections - Kurt Lang and Gladys Engel Lang

Chapter 3. Thoughts on Lazarsfeld’s New York "Radio Studies" from the Perspective of 2010 - Gertrude Robinson

Chapter 4. Commentary: Three Accounts of the Founding Heroes of Communication Research - Mihai Coman

Part II: Communication and Family Contexts

Chapter 5. Communication and Work in Copreneurial and Family Businesses - Jill Helmle, David Siebold and Tamara Afifi

Chapter 6. An Alternative Approach to Studying Family Communication: Studying the Family from a Group Communication Perspective - Stephenson Beck, Amy Miller, Whitney Frahm and Laura Farrell

Chapter 7. Older People and New Communication Technologies: Narratives from the Literature - Ted Zorn, C. Kay Weaver and Margaret Richardson

Chapter 8. Commentary: Moving Beyond our Scholarly Comfort Zones - Jon Nussbaum

Part III: Perspectives on Communication and Language

Chapter 9. Language Attitudes: Existing Frameworks and an Interactional Model - Howard Giles and Mikaela Marlow

Chapter 10. Communicating Love: A Sociocultural Perspective - Elisabeth Gareis and Richard Wilkins

Chapter 11. Critical Discourse Analysis and (U.S.) Communication Scholarship: Recovering Old Connections, Envisioning New Ones - Karen Tracy, Susana Martinez-Guillem, Jessica Robles and Kimberly Casteline

Chapter 12. Commentary: Discussion: Discourse, Context, and Interdisciplinarity - Ruth Wodak

Part IV: Emerging Perspectives on Issues of Enduring Importance

Chapter 13. Anonymous Communication: Unmasking Findings Across Fields - Steven Rains, Craig Scott and Muge Haseki

Chapter 14. Mass Media Effects on Youth Sexual Behavior - Paul Wright

Chapter 15. Interactivity: Managing Customers in the Electronic Marketplace - Paul Murschetz

Chapter 16. Commentary - Pen Hwa Ang

About the Author

Charles T. Salmon (Ph.D., University of Minnesota) holds the Ellis N. Brandt Chair and is Past Dean of the College of Communication Arts and Sciences at Michigan State University.