Table of Contents

Competition Intelligence The Development of Competitive Intelligence Framework for Competitive Analysis Overview of Sources of Intelligence Secondary Sources of Intelligence Intelligence on the Internet Primary Intelligence Collection Techniques Market Research as a Source of Competitive Intelligence Analysis Verifying Intelligence Competitive Intelligence Resources The Intelligence Brief Controlling the Intelligence Collection Process Legal Factors and Ethical Guidelines Processing and Distributing Intelligence Measuring CI Effectiveness Counter Intelligence Deception and Misinformation Appendix: The Competitive Intelligence Checklist

About the Author

CHRIS WEST is Managing Director of Competitive Intelligence Services and author of a book on Market Research for Palgrave.

Reviews

..".extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. " --"HBS Working Knowledge"

."..extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. " --"HBS Working Knowledge"

.,."extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly." --"HBS Working Knowledge"

..."extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly." --"HBS Working Knowledge"