Full use of Plough’s print and online platforms, combined reach
100,000. This audience has already been primed for interest in
Arnold, with his work appearing in the print magazine, online
articles, and daily emails.
Launch of a major new website featuring all of Arnolds work, with a
focus on augmenting Arnold’s influence and following through email
and social media.
Influencer campaign revisiting previous endorsers and soliciting
new ones from figures such as N.T. Wright, Richard Rohr, Stanley
Hauerwas, and Russel Moore.
Giveaways of print and digital galleys via Goodreads, NetGalley,
and LibraryThing.
Academic and library markets targeted in mailings and advertising.
Eberhard Arnold (1883–1935) studied theology, philosophy, and education at Breslau, Halle, and Erlangen, where he received his doctorate in 1909. He became a sought-after writer, lecturer, and speaker in his native Germany. Arnold was active in the student revival movement sweeping the country and became secretary of the German Christian Student Union. In 1916 he became literary director of the Furche Publishing House in Berlin and editor of its monthly periodical. Like thousands of young Europeans, Eberhard Arnold and his wife Emmy were disillusioned by the failure of the establishment – especially the churches – to provide answers to the problems facing society in the turbulent years following World War I. In 1920, out of a desire to put into practice the teachings of Jesus, the Arnolds and their five young children turned their backs on the privileges of middle-class life in Berlin and moved to the small German village of Sannerz. There, with a handful of like-minded seekers who drew inspiration from the Youth Movement, the sixteenth-century Anabaptists, and the early Christians, they founded an intentional community on the basis of the Sermon on the Mount. The community, which supported itself by agriculture and a small but vibrant publishing house, attracted thousands of visitors and eventually grew into the international communal movement known as the Bruderhof.
The undeniable power of Arnold’s writing owes to the fact that
there is no difference between what he professed to believe and the
way he lived. It gives his words a resonance and depth, a right to
be heard. --Juli Loesch Wiley, New Oxford Review
The aim of God in history is the creation of an all-inclusive
community of persons with Christ as its prime sustainer and most
glorious inhabitant. Arnold’s vision incarnates just such a
community. --Richard Foster, Celebration of Discipline
Innerland calls men and women to a life of such trust in God that
their attitudes toward his kingdom, other people, material wealth,
and earthly power are transformed. --Christianity Today
Arnold’s writing has all the simple, luminous, direct vision into
things that I have come to associate with his name. It has the
authentic ring of a truly evangelical Christianity and moves me
deeply. It stirs to repentance and renewal. --Thomas Merton, The
Seven Storey Mountain
Arnold’s writings are a light of hope in an age which seems very
dark. May they no longer remain hidden under a bushel, but shine
out to be heeded by many. --Jürgen Moltmann
The witness of Eberhard Arnold is a much needed corrective to an
American church that has lost the vital, biblical connection
between belief and obedience. --Jim Wallis, Sojourners
Innerland is a bold and challenging invitation to the path of
discipleship that speaks to both the terrors and the hopes of our
time. Along with the likes of John Woolman, Thomas Kelly, and
Dorothy Day, Eberhard Arnold is one of the great secrets of radical
Christianity. The reprinting of this masterpiece is truly a gift.
–Chris Faatz, Powell’s Books
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