Paperback : $120.00
For consumer behaviour courses.
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
For consumer behaviour courses.
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Michael R. Solomon, PhD, is the Dirk Warren '50 Sesquicentennial Chair and Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia.
Professor Solomon's primary research interests include consumer behaviour and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration, and image; services marketing; marketing in virtual worlds; and the development of visually oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in Europe, Australia, Asia and Latin America. He currently sits on the editorial or advisory boards of The Journal of Consumer Behaviour, Journal of Marketing Theory and Practice, Critical Studies in Fashion and Beauty, and Journal for Advancement of Marketing Education, and he served an elected 6-year term on the Board of Governors of the Academy of Marketing Science.
Professor Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman's Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Advertising Age, Adweek, Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times, Self, Time, USA Today, and The Wall Street Journal. He frequently appears on television and speaks on radio to comment on consumer behavior issues, including appearances on The Today Show, Good Morning America, Inside Edition, Newsweek on the Air, the Entrepreneur Sales and Marketing Show, CNBC, Channel One, the Wall Street Journal Radio Network, the WOR Radio Network, and National Public Radio. He consults for numerous companies on consumer behavior and marketing strategy issues, and he often speaks to business groups throughout the US and overseas.
Cristel Antonia Russell, PhD is Professor of Marketing at Pepperdine Graziadio Business School at Pepperdine University in Malibu, CA. She was previously professor at American University, in Washington DC, at the University of Auckland in New Zealand, and at San Diego State University, in California. She has taught Consumer Behavior around the globe, from HEC Paris to Hong Kong University of Science and Technology.
Professor Russell is an experienced consumer researcher. As of 2022, she has published 78 articles in academic journals from premier business outlets such as the Journal of Consumer Research and the Journal of the Academy of Marketing Science (JAMS), as well as interdisciplinary health and policy journals such as Addiction and Psychological Services. Her journal articles are widely cited and she ranks amongst the world's most prolific consumer researchers.
Professor Russell's research spans many facets of consumer behavior and draws on multiple methodological approaches. She uses experiments with eye-tracking and biometric measures to study the psychological processes of attention, memory and persuasion in the context of advertising messages and those embedded in entertainment such as product placements. She researches the social influences of celebrities and of traditional and social media on young audiences with a variety of approaches including field studies and large national surveys. She uses in-depth interviews and other qualitative techniques to explain, among many things, how consumers engage with brands, how they relate to new technologies, or why they re-watch movies or reread books.
Professor Russell's research on the influence of marketing on youth has received funding from the United States' National Institutes of Health and France's Institut National du Cancer. She also collaborates with military research institutes to study problematic consumption amongst soldiers and veterans. Her interdisciplinary research with a focus on implementable policy solutions earned her a Marie Curie Fellowship from the European Union for a project on media literacy for at-risk youth.
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