Table of Contents

PHILOSOPHIES, APPROACHES AND METHODS.

Traditional and Alternative Research Philosophies (R. Wood).

Lacuna or Lost Cause? Some Reflections on Hospitality Management Research (S. Taylor & D. Edgar).

Researching Organisations from the Outside (D. Litteljohn & A. Roper).

Interdisciplinary Research: The Team Advantage! (M. Brookes, et al.).

Survey Research (R. Lucas).

Experimental Research (P. Jones).

Case Study Research (B. Brotherton).

Comparative Research (B. Brotherton).

Action Research (C. Lashley).

Observational Research (S. Jauncey).

Critical Incident Technique (D. Gilbert & A. Lockwood).

Measurement (F. Buttle).

Sampling (N. Hemmington).

Quantitative Data Analysis (A. Fyall & R. Thomas).

Qualitative Data Analysis and Interpretation (A. Hampton).

Presentation of Research Findings (T. Baum).

PERSPECTIVES, PRACTICES AND PROBLEMS.

Quality Management (N. Johns).

Strategic Management (E. Tse & M. Olsen).

Human Resource Management (C. Lashley & S. Watson).

Information Technology Management (M. Baker, et al.).

Hotel Operations Management (A. Lockwood & H. Ingram).

Catering Operations Management (P. Jones).

Industry Structure and Strategic Groups (D. Litteljohn).

Internationalisation (F. Go).

Small Business Management (R. Thomas, et al.).

Financial Management Research (G. Barlow).

Hospitality Management Research: Towards the Future? (B. Brotherton).

Index.

About the Author

Bob Brotherton's books reflect his long-standing interest and expertise in the application of research methodology to investigating the hospitality and tourism sectors.