Table of Contents

1.Introduction: Creativity, Innovation and the Cultural Economy: Snake Oil for the Twenty-first Century? Andy C Pratt and Paul Jeffcutt 2.Advertising: a. Relocating Creativity in Advertising: From Aesthetic Specialisation to Strategic Integration Chris Bilton b. Provincial Parvenus: the Subaltern Sensibility of London Advertising creatives Sean Nixon 3.Music: a. The Digitalisation of Music David Hesmondhalgh b. On music as a Creative Industry Simon Frith, Martin Cloonan and John Williamson 4. Film and TV: a. Creativity in Context: Content, Cost, Chance, and Collection in the Organization of the Film Industry Mark Lorenzen b. The Governance of Innovation in the Film and Television Industry: a case study of London, UK Andy C Pratt & Galina Gornostaeva 5. New Media: a. Cultural Production in the Transnational City. A Study of New Media in Vancouver Tom Hutton b. Creative Biographies in New Media: Social Innovation in Web work Rosalind Gill 6. Design: a. Situating the Design Sector: Insights from the Case of Montréal, Canada. Debborah Leslie and Norma Rantisi b. Creativity and Innovation in the Scandinavian Design Industry: Designed in Stockholm Dominic Power 7. Museums/Visual Arts/Performance: a. Creativity and Innovation in the Cultural Economy: Museums, Galleries and the Visual Arts Sara Selwood b. Does Hamlet have to be Naked? Art between Tradition and Innovation in German Theatres Doris Eikhof 8. Conclusion Andy C Pratt and Paul Jeffcutt

About the Author

London School of Economics and Political Science, University of London, UK Queen's University Belfast, UK