Introduction; Part I. Broadcasting Institutions and Childhood: 1. 'It should be mixed and something for all ages': children and broadcasting in the 1990s; 2. 'Once you get into it you are just, like, hooked': the importance of television storytelling; 3. 'How old are big people? Ten': changing childhood; 4. 'Dear BBC': children's relationship with broadcasters - the consumer child; Part II. The Social Functions of Broadcasting: 5. 'Setting good examples': the Reithian agenda; 6. 'If you ban it they'll be complaining it's not on': censorship; 7. 'I think it comes from England, because they speak our language': aspects of identity; Part III. The Art of Television: 8. 'Never, ever in a programme do you see the bad guy win': media literacy and the understanding of narrative; 9. 'You can make anything happen, as long as you can draw it': animation; Conclusion.
This book discusses key controversies in the public sphere about children's relationship with the media, especially television drama.
'Maire Messenger Davies … is without a doubt an extremely gifted thinker, speaks about this subject with immense knowledge and, moreover, she does so from the heart. this is her best work yet.' David Oswell, Sociology
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