Part I: History
1: Eline Poelmans and Johan F. M. Swinnen: A Brief Economic History
of Beer
2: Richard W. Unger: Beer Production, Profits, and Public
Authorities in the Renaissance
3: Frank van Tongeren: Standards and International Trade
Integration: A Historical Review of the German 'Reinheitsgebot'
4: John V. C. Nye: Brewing Nation: War, Taxes, and the Growth of
the British Beer Industry in the Eighteenth and Nineteenth
Centuries
5: Damiaan Persyn, Johan F. M. Swinnen, and Stijn Vanormelingen:
Belgian Beers: Where History Meets Globalization
Part II: Consumption
6: Donald G. Freeman: Cold Comfort in Hard Times: Do People Drink
More Beer during Recessions?
7: Liesbeth Colen and Johan F. M. Swinnen: Beer-Drinking Nations:
The Determinants of Global Beer Consumption
8: Carol Horton Tremblay and Victor J. Tremblay: Recent Economic
Developments in the Import and Craft Segments of the US Brewing
Industry
9: Jill J. McCluskey and Sanatan Shreay: Culture and Beer
Preferences
Part III: Industrial Organization
10: Margaret E. Slade: Competition Policy towards Brewing: Rational
Response to Market Power or Unwarranted Interference in Efficient
Markets?
11: Kenneth G. Elzinga and Anthony W. Swisher: Developments in US
Merger Policy: The Beer Industry as Lens
12: Lisa M. George: The Growth of Television and the Decline of
Local Beer
13: William James Adams: Determinants of the Concentration in Beer
Markets in Germany and the United States: 1950-2005
14: Johan F. M. Swinnen and Kristine Van Herck: How the East was
Won: The Foreign Takeover of the Eastern European Brewing
Industry
Part IV: The New Beer Markets
15: Junfei Bai, Jikun Huang, Scott Rozelle, and Matt Boswell: Beer
Battles in China: The Struggle over the World's Largest Beer
Market
16: Koen Deconinck and Johan F. M. Swinnen: From Vodka to Baltika:
A Perfect Storm in the Russian Beer Market
17: Abhimanyu Arora, Anjor Bhaskar, Bart Minten, and Anneleen
Vandeplas: Opening the Beer Gates: How Liberalization Caused Growth
in India's Beer Market
Part V: Conclusion
18: Johan F. M. Swinnen and Thijs Vandemoortele: Beeronomics: The
Economics of Beer and Brewing
Johan Swinnen is Professor of Economics and Director of the LICOS
Centre for Institutions and Economic Performance at the University
of Leuven (KUL) and Senior Research Fellow at the Centre for
European Policy Studies (CEPS), Brussels, where he directs the
programme on EU agricultural and food policy. He was previously
Lead Economist at the World Bank and Economic Advisor at the
European Commission. He consults for the OECD, FAO, EBRD, UNDP,
IFAD, and several
governments and was coordinator of international research networks
on food policy, institutional reforms, and economic development. He
is President-Elect of the International Association of
Agricultural
Economists and a Fellow of the European Association of Agricultural
Economists. He holds a PhD from Cornell University. He has
published widely on political economy, institutional reform, trade,
and agricultural and food policy.
...this volume is an important step forward for the popularization
and professionalization of beer and brewing research.
*Martin Stack, EH.net*
Informative and thought provoking ... One of the many excellent
things about The Economics of Beer is that its authors take a
sceptical economic approach, looking beyond [such] easy assumptions
... counterintuitive sensibility combined with hard-heeled
econometric analysis.
*Bee Wilson, Times Literary Supplement*
The scholars tackle some interesting questions, such as whether
people drink more beer during a recession (they don't) and whether
American television advertising contributed to the demise of local
breweries in the 20th century (it did).
*Andrew Frisicano, Time Out*
Overall, the book displays the authors' strong command over
practical and contextual beer market questions. The range of topics
is well distilled, offering multiple insights into the workings of
beer markets.
*Benoit Pierre Freyens, The Economic Record*
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