Table of Contents

Introduction PART I: THE ENTREPRENEURS The Guggenheims Promoting Aviation in America Juan Trippe's Early Entrepreneurial Efforts C. E. Woolman and Delta Air Lines PART II: THE MANAGERS Juan Trippe and the Growth of International Air Travel C. R. Smith and American Airlines William 'Pat' Patterson and United Air Lines PART III: THE LEADERS Herb Kelleher at Southwest Airlines Gordon Bethune's Revival of Continental Airlines Epilogue Bibliography Index

About the Author

ANTHONY J. MAYO is the Thomas S. Murphy Distinguished Research Fellow and Director of the HBS Leadership Initiative.
 
NITIN NOHRIA is Richard P. Chapman Professor of Business Administration and Senior Associate Dean and Director of Faculty Development at the Harvard Business School, USA.
 
MARK RENELLA is the author of The Boston Cosmopolitans: International Travel and American Arts and Letters (Palgrave MacMillan, 2008).

Reviews

"An excellent read. Important lessons and insights from some of the key pioneers and innovators in the U.S. airline industry. Practitioners, airline managers, and students of the industry should find this book to bequite relevant." - Mark Diamond, SH&E International Air Transport Consultancy "Having the right business model for the right context is a key to business success - but business leaders can also shape this. The complex interaction between leaders and their organizations is demonstrated with authority in this novel and empirically rich study of the turbulent one-hundred year history of the American airline industry." - Geoffrey Jones, Isidor Straus Professor of Business History, Harvard Business School