Perfect for any reader interested in fashion, history, or popular culture, this text is an essential resource that presents vital information and informed analysis of key fashion fads not found elsewhere.
Preface and Acknowledgments
Introduction
1. From a Land Far Away: Foreign and Exotic Elements Infiltrate
American Fashion
Introduction
Paisley Shawls (1840–1860)
Turkish Costume (Circa 1850)
Muumuus (Late 1950s–Early 1960s)
Caftans (Mid-1960s–Early 1970s)
Nehru Jackets (Late 1960s)
Asian Text and Motifs (1983–1986)
Bindis (Late 1990s–Early 2000s)
Henna Tattoos (Late 1990s–Early 2000s)
Kabbalah Bracelets (Mid-2000s)
2. Looking Glass Lunacy: Wild and Wonderful Hair and Makeup
Fads
Introduction
Arsenic (1860s–1920)
Cosmetic Hosiery (Mid-1940s)
White Makeup (1960s)
The Beehive (1960–1963)
The Afro (1960–1970s)
Makeup for Men (1975–1978)
Synthetic Wig Wardrobes (Late 1960s–Mid 1970s)
Jheri Curl (1980s)
Temporary Hair Color (Mid-1980s)
The Flat-Top (1988–1992)
Stiletto Nails (2011–2013)
Rainbow-Colored Hair (2011–2015)
3. Wild New Proportions: The Long and Short and Wide and Slender
Shapes of Faddish Apparel
Introduction
Hot Pants (1971–1973)
Earth Shoes (1970–1975)
Palazzo Pants (1972–1973)
Platform Shoes for Men (1972–1974)
Midriff Shirts for Men (1980–1985)
Fingerless Gloves (1983–1986)
Wearing Two or More Watches (1985–1986)
Mini Crini (1985–1989)
Dookie Rope (1986–1989)
Super Low-Rise Pants (2001–2003)
4. Living Out the Fantasy: Television, Music, and Movies Take to
the Streets
Introduction
Coonskin Caps (1954–1956)
Roy Rogers Apparel (1953–1957)
Urban Cowboy (1979–1981)
The Michael Jackson Look (1983–1984)
Madonna Wannabe (1984–1985)
"Frankie Say …" T-Shirts (1984–1985)
Miami Vice Look (1985–1987)
The Rachel Haircut (1994–1998)
Spice Girls Style (1996–1999)
Nerd Look (2010–2013)
5. High-Tech Fashions: Fads on the Cutting Edge
Introduction
Mauve (Late 1850s–1890s)
Propeller Beanies (Late 1940s–1950s)
Helmet Hats (Mid-1960s)
Electronic Clothes (1966–1967)
Mood Jewelry (1970s)
Calculator and Arcade Watches (Mid-1980s)
Robot or Cyclops Sunglasses (1982–1984)
Hypercolor Clothes (1991)
Illuminated Sneakers (1992–1994)
Cell Phone Purse (Late 1990s–Early 2000s)
FitFlop Walkstar (2007–2010)
Mobile Phone Headsets (2006–2008)
Headphone Hoodies (2005–2010)
Designer and Celebrity Headphones (2013–2014)
Google Glass (2013–2014)
6. Self-Styled, Reworked, and Re-Imagined: Consumers in Control
of Fashion Fads
Introduction
Personalized Denim (1960s–1970s)
Tie-Dye (1968–1972)
Iron-On Letters (1977–1983)
Graffiti Clothes (1985–1989)
Wide Shoelaces (1982–1986)
One Big Earring (1985–1986)
Shoes with No Shoelaces (1985–1987)
Wearing Clothes Backward (1991–1993)
One Pant Leg Rolled Up (1995–1996)
7. Old Apparel, New Context: The Fads and Potential Faux Pas of
Dressing Outside of Conventions
Introduction
Leg Warmers (1980–1984)
Glacier Glasses (Early 1980s)
Biking Shorts (Late1980s–Early 1990s)
Fanny Packs (1988–1992)
Jams (1984–1988)
Zubaz (1990–1995)
Crocs Clogs (2004–2007)
Trucker Hats (2003–2004)
Articulated Toe Shoes (2010–2012)
Basketball Shorts and Tights (Early 2000s)
8. Radical Materials: These Are Such Stuff as Fads Are Made
On
Introduction
Hairwork Mourning Jewelry (1860–1890)
PVC Clothes (1965–1975)
Paper Clothes (Late 1960s)
Psychedelic Textiles (Late 1960s–Early 1970s)
Velcro Sneakers (Mid-1980s)
Jellies (Early 1980s)
Neon (Mid-1980s)
Acid Wash Denim (Late 1980s–Early 1990s)
Neoprene (Late 1980s–Mid-1990s)
9. Beyond Compare: Iconic and Outrageous Fashion Fads
Introduction
Little Lord Fauntleroy Suits (1886–1905)
Poodle Skirts (1949–1959)
Love Beads (1967–1971)
Go-Go Boots (1965–1966)
Venetian Blind Sunglasses (1982–1986)
Parachute Pants (1983–1985)
Slap Wrap Bracelets (1990)
Heelys (2001–2005)
"Keep Calm and …" T-Shirts (2009–2013)
Livestrong Bracelets (2004–2008)
Grills (2005–2013)
Conclusion
Bibliography
Index
About the Author
Jennifer Grayer Moore, PhD, is an art and design historian who teaches fashion history in New York City.
Summing Up: Recommended. All libraries/levels.
*Choice*
Entertaining, insightful fashion scholarship for all readers.
*Library Journal*
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