1: The Obesity Epidemic
The "Epidemic" in Context
Why are People Eating More? The Need to Understand Behavior as well
as Biology
What Does This Have to Do With Governments?
Conclusions
2: Why Obesity? An Economic Perspective
Is Obesity a Failure of the Market Economy?
Consumer Decision Making
Market Exchange: Information
Obesity in Developing Countries
Children and Families
Conclusion: The Economics of Obesity
3: Economic Evaluation Tools for Evidence-based Policy Making
Measures of the Direct and Indirect Costs to Society of Obesity
Evidence-based Interventions and their Costs
Conclusion: The Economic Burden of Obesity
4: Policy Intervention
Information Measures
Market Measures
Conclusions
6: Concluding Fat Economics
Glossary
Mario Mazzocchi is currently a lecturer in Economic Policy at the
University of Bologna. From 2002 to 2005 he taught consumer
behaviour and marketing research methods at the University of
Reading. He holds a degree in statistics (University of Bologna)
and a PhD in Food Economics and Policy (University of Siena). His
research focuses on applied economics and consumer behaviour. He
has been a consultant to FAO on the economics and policy of the
diet-health
relationship. W. Bruce Traill has been Professor of Agricultural
and Food Economics at the University of Reading since 1990 and was
Head of Department from 1999 to 2005. He has previous lecturing
experience at
the University of Manchester and has worked for the European
Commission and FAO. He has published widely on issues concerning
multinational enterprises, international trade and competitiveness
and innovation as well as food safety and nutrition and consumer
food choice. Jason F. Shogren is Stroock Professor of Natural
Resource Conservation & Management at the University of Wyoming. He
is a world leading researcher on the environment, nutrition and
health economics. He has already
published two books with OUP and has a long record of publications
in top international reviews such as the American Economic Review
and the Journal of Political Economy.
...rich in information...important.
*Asia Pacific Journal Clinical Nutrition*
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