Jennifer Scanlon is Associate Professor and Director of Women's Studies at the State University of New York, Plattsburgh. She is the author of Inarticulate Longings: The Ladies' Home Journal, Gender and the Promises of Consumer Culture.
"Offers students multiple ways of understanding and coming to terms
with the relationships between gender and consumer culture. With a
rich mixture of scholarly articles, archival materials, and
Scanlon's own useful introduction, The Gender and Consumer Culture
Reader will help readers comprehend the complicated connections
between sexuality, race, ethnicity, class, identity, and the daily
activities of consuming that Americans have engaged in both
historically and today."
*Daniel Horowitz,Director of American Studies, Smith College*
"Pulls together some of the most cutting-edge literature on
consumer culture. This comprehensive collection demonstrates the
contested and continually constructed meaning of consumer
identities. Scanlon provides accessible and useful overviews that
make this volume an exceptional resource for the classroom."
*Meg Jacobs,Massachusetts Institute of Technology*
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