Table of Contents

• Introduction (Kimball P. Marshall, William S. Piper, and Walter W. Wymer)
  
• An Overview of Potential Government Impacts on Technology Transfer and Commercialization (Kimball P. Marshall)
  
• Perceived Impacts of Government Regulations on Technology Transfers (Marina Onken, Caroline Fisher, and Jing Li)
  
• Building Capable Organizations via Technological Innovation: A Study of China’s Leading Textile Machinery Company (Jifu Wang and Sharon L. Oswald)
  
• The Effects of Changing Technology and Government Policy on the Commercialization of Music (Gregory K. Faulk, Robert P. Lambert, and Clyde Philip Rolston)
  
• Government Programs and Diffusion of Innovations in Taiwan: An Empirical Study of Household Technology Adoption Rates (Maxwell K. Hsu and Hani I. Mesak)
  
• Telemedicine from a Macromarketing Viewpoint: A Critical Evaluation with Proposed Licensing Strategies (Ashish Chandra, Charles E. Pettry, Jr., and David P. Paul, III)
  
• Patents, Copyrights, and Trademarks in the Early Twenty-First Century: The New Relevance of Some Old Concepts of Intellectual Property Rights (Thomas S. O’Connor)
  
• Government and Market Mechanisms to Provide Alternatives to Scrap Tire Disposal (Nancy J. Merritt, William H. Redmond , and Michael M. Pearson)
  
• The Comparative Influence of Government Funding by the U.S. Commerce Department’s Advanced Technology Program and Private Funding on the Marketing Strategies of High-Tech Firms (Conway L. Lackman)
  
• Food Product Development, Food Regulations and PoliciesCompatible or Not? (Alicea A. Glueck-Chaloupka, Louis M. Capella, and Patti C. Coggins)
  
• New Technology Adoption, Business Strategy and Government Involvement: The Case of Mobile Commerce (Michael Stoica , Darryl W. Miller, and David Stotlar)
  
• Predicting Core Innovation and Wealth from Technological Innovation and Domestic Competitiveness: The Crucial Role of Anti-Trust Policy Effectiveness (Renée J. Fontenot and Paul G. Wilhelm)
  
• Incorporating the Dominant Social Paradigm into Government Technology Transfer Programs (William E. Kilbourne)
  
• Governmental and Corporate Role in Diffusing Development Technologies: Ethical Macromarketing Imperatives (Oswald A. J. Mascarenhas, Ram Kesavan, and Michael D. Bernacchi)
  
• Reflections on Ethical Concerns in Technology Transfer and Macromarketing (Nicholas Capaldi)
  
• Response to Dr. Capaldi (William E. Kilbourne)
  
• Progressive Reduction of Economic Inequality as a Macromarketing Task: A Rejoinder (Oswald A. J. Mascarenhas, Ram Kesavan, and Michael D. Bernacchi)
  
• Index
  
• Reference Notes Included
  

About the Author

Kimball Marshall, William Piper