We use the 3dtotal.com website and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (200,000 Likes), Twitter (48,000 followers), Instagram (113,000 followers), and Pinterest (8,000 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers.
In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (853,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.
Erin Hunting is a Melbourne-based illustrator and character designer who loves to create drawings for picture books and comics. She also creates designs for vinyl toys. Erin has illustrated picture-book series with Penguin Random House (USA) and others, and drawn comic covers for Adventure Time, Jughead, Little Archie and Rick and Morty. In 2018 she also wrote and illustrated a 10-page Garfield comic for BOOM! Studios. Erin has created character designs and worked in visual development for Nickelodeon, Will Smith, and Sesame Studios, where her designs were aired in Abby's Amazing Adventures on HBO.
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