Foreword by Andy Bounds ix
Introduction: Why this stuff really matters 1
Part 1: The Seven Great Sins of Speaking 17
Sin 1: A failure to make your message sticky or memorable 19
Sin 2: Drowning people in detail 27
Sin 3: A failure to consider or understand your audience’s needs 35
Sin 4: Focusing on features rather than selling benefits 41
Sin 5: Winging it 49
Sin 6: Showing slides that suck… the life out of your audience 55
Sin 7: Taking people on a pointless ramble 61
Part 2: Eight Great Ways to Speak so People Really Listen 67
Way 1: Get real 69
Way 2: Get your attitude into gear 77
Way 3: Start at the end 89
Way 4: Sort out your skeletons 95
Way 5: Grab ’em by the eyeballs 105
Way 6: Become an artist 121
Way 7: Learn lessons from JC, Jo, and the Greek guy 141
Way 8: Shine at question time 157
Part 3: I’m Glad You Asked That… 167
Question 1: Is it possible to get rid of my nerves before presenting? 169
Question 2: Is it ever appropriate to use humour in my presentation? 179
Question 3: How important is body language when communicating with others? 191
So what’s next for you? 201
So what did you think? 207
About Paul McGee 209
Other books by Paul McGee 211
Want Paul to speak for your organization? 213
Index 215
Paul McGee (www.TheSumoGuy.com) is Capstone's bestselling
author of all time. He is the author of Self-Confidence (now in 2nd
edition), How Not to Worry, How to Succeed with People and S.U.M.O.
(Shut Up, Move On) which celebrated its 10th anniversary in
2015.
He is an international keynote speaker and performance coach,
combining his background in psychology with large doses of humour
and practical insights.
He is managing director of his own training and education company
and proud creator of SUMO (Shut Up & Move On). He has spread
the word about SUMO in over 30 countries and expanded the brand
into the public, private and educational sectors.
Paul has a diploma in Performance Coaching and counselling, and is
an associate of the Chartered Institute of Personnel and
Development. Building on his background in psychology, Paul has
spoken in 34 countries and delivered over 1,500 presentations. Paul
has worked as a presentation coach in the UK, Europe and Australia
working with people from a wide variety of backgrounds and
experience of delivering presentations. His clients include blue
chip organisations, public sector bodies, politicians and a leading
Premiership football team.
His aim is simple – "I want to help people achieve better results in life and have more fun in the process."
"Powerful tips on presenting to audiences large and small. A big help with covering nerves, using humour and staying away from 'sinful' body language. 5 stars." (Creative Bloom, May 2017) "Easy to read, this publication contains lots of sound guidance and easily applicable tips for speaking better in public. Whether you are making a presentation to a large audience or just speaking to a small group of people, it is an essential read." (Management Services Journal, May 2018) "The author's accessible and straightforward style makes this a very easy read, and he offers up numerous useful nuggets." (Bookshelf, March 2017)
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