The Idea in You is a bulletproof system for finding the right idea and shaping it into a success - on your own terms.
Martin Amor led new product development programs and creative
training programs for Mars, Telefonica, Unilever, Samsung, Shell
and Kraft in his role as Inventing Director at leading global
innovation consultancy ?What If!. Now he helps businesses get
better at innovation and develops his own ideas as an
entrepreneur.
Alex Pellew is a former marketing head at Nike. He leads projects
for ?What If! Innovation, and coaches and launches digital
start-ups.
A wonderfully inspirational book that will help unleash your ideas
on the world
*Michael Acton Smith, creator of Moshi Monsters*
Full of great practical advice for the budding creator
*Cath Kidston*
Every great business starts with an idea . . . this book will help
you find yours
*Richard Reed, co-founder Innocent Drinks*
We don't lack talent. We don't lack ideas. Indeed, we all have an
idea within us. What we lack is the confidence to make our ideas
happen. That is why Martin and Alex's book is so important. It
walks you through how to make your ideas happen. Step by step.
*David Hieatt, founder of Howies, Hiut Demin and the Do
Lectures*
It seems to me that many could-be creators simply lack support in
their lives, someone genuine who listens to their ideas and pushes
boundaries to make it all seem possible. Alex and Martin must
recognize this, too, because their book is a generous offer of
encouragement and spirit, a drum beat that stirred my creative
confidence
*Zach Klein, co-founder of Vimeo*
This beautifully designed, accessible little manual might not turn
you into Travis Kalanick overnight, but it might just help you
become more you
*Molly Flatt, the Memo*
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