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Influence: The Science Behind Persuasion
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Ian is a young self-made entrepreneur. Since he reached a high level of success in a short period of time he decided to share his knowledge in order to help as many people as he can. In his books he digs deep in order to deconstruct the patterns that really work in order to achieve greatness. He believes in the Pareto Principle, focusing on the 20% of informations that give the 80% of results.

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