George Zaidan is a science communicator, television and web host, and producer. He created National Geographic’s webseries Ingredients, and he cowrote and directed MIT’s webseries Science Out Loud. His work has been featured in The New York Times, Forbes, The Boston Globe, National Geographic Magazine, NPR’s The Salt, NBC’s Cosmic Log, Science, Business Insider, and Gizmodo. He is currently executive producer at the American Chemical Society. Ingredients is his first book.
"In a slyly brilliant bait and switch, what is framed as a book
about what we should eat becomes a thriller about the scientific
method itself. . . . Mr. Zaidan argues persuasively [that] the
disagreements between nutritional epidemiologists and other
scientists on this subject show science working as it should: It’s
messy and imperfect, but the struggle is a struggle toward
truth."
—The Wall Street Journal
"If you crossed Bill Nye with Stephen Colbert, you’d get George
Zaidan. Ingredients is a masterful piece of science
writing."
—Daniel H. Pink, New York Times best-selling author
of When and Drive
“I'm going to go out on a limb here and say that food is very
important, and yet we are terrible at talking about it. Nutrition
is a mess of marketing, classism, science, truth, guilt, confusion,
and outright hucksterism. Ingredients lifts the film from our eyes
with humor and reassurance.”
—Hank Green, author of An Absolutely Remarkable Thing
"At last, a book on nutrition that tries to make you understand how
little we know instead of offering blanket prognostications. If
instead of a simple solution, you want a guide to how to think
about health, this is it."
—Zach and Kelly Weinersmith, New York
Times best-selling authors of Soonish
"If you are looking for a guide in understanding the everyday
chemistry of our lives, you could not do better than George Zaidan.
And his book, Ingredients, is everything that should lead you to
expect: funny, edgy, fascinating, dismaying, reassuring, and
overall, just incredibly smart."
—Deborah Blum, Pulitzer Prize-winning author of The Poison
Squad
"By all means, pick up George Zaidan's
high-octane Ingredients if you want to know more about
Cheetos, sunscreen, butter substitutes, and other fascinating bits
of everyday chemistry. But above all, you should
buy Ingredients because it teaches you how to think
better—like a smart, informed, and wickedly funny scientist."
–Sam Kean, author of The Disappearing Spoon and The
Bastard Brigade
"If you ever thought that chemistry might be really interesting (it
is), but your eyes glazed over in high school chem class, this is
the book for you. George Zaidan will keep you laughing out loud as
he shares the wonders of our most useful, practical science, with
brilliant analogies that even an eleven-year-old can
understand."
—Daniel J. Levitin, author of Successful
Aging and This Is Your Brain on Music
"Omfg this book is FABULOUS! It's hilarious, insightful, sassy, and
reassuring. A delightful roller-coaster of science
communication."
–Kallie Moore, co-host of PBS's Eons
"George Zaidan’s mix of razor-sharp wit and pinpoint accuracy are
rarer in science than a T. rex performing nuclear fusion.
Ingredients has the answers to age-old questions—how many Oreos are
too many Oreos?—and many more you never thought to ask. Like an
optometrist performing stand-up, Zaidan is eye-opening and
hilarious."
—Daniel Stone, author of The Food Explorer
"Everything in our lives is made of chemicals. But unfortunately
very few of us are chemists. Ingredients is a road map for
navigating the confusing polysyllabic world we find in product
labels and in viral news stories. Zaidan’s blend of humor and
science will not only make you a better-informed consumer of all
things chemical. Ingredients will also make you appreciate the
chemistry that makes our world possible."
—Joe Hanson, creator/writer/host of It's Okay to Be Smart
"Through incredibly weird and wonderful analogies (and delightfully
nerdy wit), George helps you understand how scientists work toward
the truth. I wish he'd rewrite all of my high school science
textbooks!"
—Emily Calandrelli, author of the Ada Lace Adventures
"Ingredients is a friendly introduction to the chemistry behind our
health, but it's also a compelling portrait of how science is
conducted and knowledge is built. Turns out, Cheetos and the
scientific method have something in common: there's
a lot going on, and not everyone knows what. George does
a masterful job of showing where chemistry can answer questions
about our health and environment, and where it—as well science in
general—is lead by politics, culture and even *gasp* opinion."
—Mike Rugnetta, host of Idea Channel
"When I taught a writing intensive course for Nutrition and Food
Science seniors, the main objectives were how to read scientific
papers critically and how to argue effectively in print. I thought
several times while reading this book that, rather than using
peer-reviewed papers, I wish I could have had this book for my
students. Pick any argument George makes and tell me, with
references, why you agree or disagree. They probably would have
learned more that way and certainly would have enjoyed their
reading more."
—David Klurfeld, former professor and chair of Nutrition and Food
Science at Wayne State University
"Ingredients has all the ingredients I’m looking for in a science
book: it’s chock-full of interesting information, it reveals the
science behind an everyday subject, it’s written in a breezy,
easy-to-understand voice—and it’s funny! I can’t recommend it
enough."
—Brian Malow, science comedian
"Restrained, thoughtful, and eye-opening analysis . . . There is
good information to be found in this book."
—Kirkus
"An entertaining romp through the world of scientific studies
focusing on topics that will concern most readers. Recommended for
all curious about the everyday products they consume or use."
—Library Journal
"Ingredients employs a lighthearted tone and approachable language
to enlighten even the least science-inclined reader on the
strengths and pitfalls of the science that tells us what’s best for
our bodies."
—Booklist
"If ‘worry’ is your default mode these days, get Ingredients and
chill. You'll eat it up."
—Marco Eagle
"From the start, George
Zaidan’s Ingredients distinguishes itself from the
typical 'eat this, not that' manifesto. . . . Ingredients is
about the complex process of figuring out how to answer this
question. In other words, instead of offering up faddish
nutritional spin, or dishing out sanctimonious vagaries like, 'Eat
real food,' Zaidan does something different—and much, much more
worthwhile. . . . Zaidan has a gift for punching up hard science
with goofball details without sacrificing substance."
—BookPage
"In Ingredients: The Strange Chemistry of What We Put in Us and on
Us, George Zaidan delivers an enthusiastic introduction to
nutritional epidemiology . . . Using simple illustrations and his
trademark humor to demystify scientific analysis that doesn't
always prove cause and effect, Zaidan empowers readers to make
their own dietary decisions."
—Shelf Awareness
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