Introduction 1

Part 1: Creating Your Profile 5

Chapter 1: Installing Instagram 7

Chapter 2: Setting Up Your Profile 21

Chapter 3: Hitting Your Target Audience 35

Part 2: Creating Your Narrative 49

Chapter 4: Taking and Posting Great Photos 51

Chapter 5: Recording and Posting Great Videos 69

Part 3: Interacting with Others 79

Chapter 6: Finding People to Follow 81

Chapter 7: Sharing and Commenting on Posts 95

Chapter 8: Direct Messaging with Ease 107

Chapter 9: Wielding the Power of the Hashtag 123

Part 4: Extending Your Reach with Ads 137

Chapter 10: Planning a Winning Ad 139

Chapter 11: Creating an Effective Instagram Ad 151

Chapter 12: Creating a Winning Contest 169

Chapter 13: Connecting Your Marketing Dots 183

Part 5: Using Instagram Stories as Another Avenue 199

Chapter 14: Sharing with Instagram Stories 201

Chapter 15: Making Your Story More Fun 215

Chapter 16: Sharing Your Stories in New Ways 235

Chapter 17: Using Highlights to Keep Stories Longer 249

Chapter 18: Going Live on Instagram 257

Part 6: Creating Content on IGTV 265

Chapter 19: Learning How IGTV Works 267

Chapter 20: Claiming Your Stake on IGTV 273

Part 7: Why Isn’t This Working? 281

Chapter 21: Insta-Diagnosing Instagram 283

Chapter 22: Insta-Help is on the Way 299

Part 8: The Part of Tens 311

Chapter 23: Ten Brands Killing It on Instagram 313

Chapter 24: Ten Places to Find Inspiration 325

Index 337

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert.

Eric Butow is the owner of Butow Communications Group and the author of 30+ tech and computing books.

Corey Walker is a marketing strategist and owner of The Marketing Specialist.