Table of Contents

Foreword; Introduction; PART I: BEGINNINGS; Chapter 1. Generation GI; Chapter 2. Kindred Spirits; Chapter 3. A Taste of Success; Chapter 4. The Fast Track; PART II: LAND OF OPPORTUNITY; Chapter 5. Consumer Fever; Chapter 6. Wizards of a New Way; chapter 7. Riding the Bull; PART III: MOVING TO THE TOP; Chapter 8. New Heights; Chapter 9. Empire Building; Chapter 10. Living Dangerously; Chapter 11. Taming the Bear; PART IV: A DIFFERENT TIME; Chapter 12. Wise Men; Chapter 13. Shady Business; Chapter 14. Taken Over; Epilogue: The Long Twilight; Acknowledgments; Notes; Index

About the Author

DAVID CALLAHAN has written extensively on American history, politics, and business. He is the author of four books, including the critically acclaimed biography, Dangerous Capabilities: Paul Nitze and the Cold War. His articles have appeared in such publications as the New York Times, USA Today, the Washington Post, and the American Prospect. Callahan has been a frequent commentator on television and radio programs. He is currently Director of Research at Demos, a public policy organization in New York City.

Reviews

"...Mr. Callahan makes a convincing case that the values of the class of 1949 shaped its members' conduct in a profoundly positive way." (New York Times, October 27, 2002) "David Callahan gives us an intriguing, incredibly detailed look at the values, work ethic and creative minds that characterized this group of businessmen, 'the 49ers.'" (USA Today, November 25, 2002)