Table of Contents

Part I. Foundations of Programming
Chapter 1. The Importance of Programmed Leisure
Benefits of Leisure
Leisure and Well-Being
Programmed Leisure
Summary
Glossary
References

Chapter 2. The Profession of Leisure Programming
Organizational Settings
Personal Qualities
Professionalism
Summary
Glossary
References

Chapter 3. Programming Principles
Quality
Customer Service
Customer Satisfaction
Diversity
Public Good
Environmental Compatibility
Efficiency
Continuous Improvement
Summary
Glossary
References

Chapter 4. Leisure Program Components
Activity Areas
Program Formats
Putting the Components Together
Summary
Glossary
References

Chapter 5. Overview of the Program Planning Process
Program Models
Program Planning Process
Summary
Glossary
References

Part II. Planning Preparations
Chapter 6. Understanding Your Organization and Community
Philosophy and Values
Vision
Network of Individual Constituents
Network of Group Constituents
Summary
Glossary
References

Chapter 7. Assessing Patrons' Program Needs
Methods of Needs Assessments
Identification, Interpretation, and Utilization of Data
Conducting a Needs Assessment
Uses of a Needs Assessment
From Needs Assessment to Marketing Plan
Summary
Glossary
References

Chapter 8. Program Goals and Objectives
Program Rationale
Formulating Goals
Preparing Objectives
Summary
Glossary
References

Chapter 9. The Program Plan
Purposes of a Program Plan
Types of Program Plans
Elements of a Program Plan
The Role of Program Life Cycles
Summary
Glossary
References

Part III. Program Implementation
Chapter 10. Making Operational Decisions
Budgeting
Facility Usage and Coordination
Program Communication
Program Policies
Summary
Glossary
References

Chapter 11. Leading and Supervising Programs
Determining Staffing Needs
Expectations for Program Staff
Recruiting, Training, and Retaining Staff
Summary
Glossary
References

Chapter 12. Program Monitoring
The Importance of Program Monitoring
Specific Program Monitoring Systems
Other Program Monitoring Systems
Summary
Glossary
References

Chapter 13. Managing Risk in Leisure Programs
Developing a Risk Management Plan
Conducting Programs With Care
Supervising Participant Behavior
Summary
Glossary
References

Part IV. Program Evaluation
Chapter 14. Evaluation Approaches
Timetables for Evaluation
Rationale for Evaluation
Obstacles to Evaluation
Types of Evaluation
Developing an Evaluation System
Summary
Glossary
References

Chapter 15. Evaluation Steps
Step 1: Preparing an Evaluation Proposal
Step 2: Designing the Study
Step 3: Selecting a Sample
Step 4: Collecting Information
Step 5: Interpreting the Information Gathered
Step 6: Preparing the Final Report
Step 7: Putting the Findings Into Action
Summary
Glossary
References

About the Author

Ruth V. Russell, ReD, is a full professor in the department of recreation, park, and tourism studies at Indiana University. She is a former trustee of the National Recreation and Park Association and a former president of the Society of Park and Recreation Educators. She has programming experience with San Diego Recreation and Parks Department, San Diego-Imperial County Girl Scout Council, a variety of Girl Scout camps, the Book Works retail store, Allied Gardens, and Chateau La Jolla Retirement Complexes. Dr. Russell is the author of numerous textbooks, technical reports, book chapters, and journal articles pertaining to recreation program planning.

Lynn M. Jamieson, ReD, is chair and full professor in the department of recreation, park, and tourism studies at Indiana University. Previously, she served as curriculum coordinator of the recreation administration program at California Polytechnic State University and spent 12 years in administrative positions as a recreation administrator, with special emphasis on recreational sport management. She has coauthored four texts and more than 50 articles about various aspects of management in leisure services.