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This Guide demystifies web site design by integrating numerous universal practices derived from traditional educational and managerial domains. In the conceptualization, planning and implementation stages, various considerations and recommendations emerge from the authors' collective experience in this enterprise: the need to take into account constraints imposed by the physical dimensions of the classroom; the utility of simple face-to-face meetings among students; the importance of clear objectives, well-defined collaborative roles, and knowledge of the intended audience; and effective strategies such as the use of focus groups. Underpinning an eminently pragmatic orientation that encompasses technical aspects of web architecture, graphic design, multimedia, and interactivity and illustrates topics through case studies, is a coherent and entirely convincing philosophy based on the centrality of writing and the applicability of universal rhetorical principles. -- Douglas Morgenstern, Senior Lecturer in Spanish, MIT
Edward Barrett is Senior Lecturer in the Program in Writing and Humanistic Studies; Deborah A. Levinson is Electronic Publishing Consultant, Web Communication Services; and Suzana Lisanti is Director, Web Publishing Services, all at the Massachusetts Institute of Technology.
"This Guide demystifies web site design by integrating numerous universal practices derived from traditional educational and managerial domains. In the conceptualization, planning and implementation stages, various considerations and recommendations emerge from the authors' collective experience in this enterprise: the need to take into account constraints imposed by the physical dimensions of the classroom; the utility of simple face-to-face meetings among students; the importance of clear objectives, well-defined collaborative roles, and knowledge of the intended audience; and effective strategies such as the use of focus groups. Underpinning an eminently pragmatic orientation that encompasses technical aspects of web architecture, graphic design, multimedia, and interactivity and illustrates topics through case studies, is a coherent and entirely convincing philosophy based on the centrality of writing and the applicability of universal rhetorical principles."--Douglas Morgenstern, Senior Lecturer in Spanish, MITPlease note: Endorser gives permission to excerpt from quote.
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