Table of Contents

Chapter 1.  Introduction
Chapter 2.  The firm and its goals
Chapter 3A.  Supply and demand
Appendix 3.  The mathematics of supply and demand
Chapter 4.  Demand elasticity
Appendix 4.  Applications of supply and demand
Chapter 5.  Demand estimation and forecasting
Chapter 6.  The theory and estimation of production
Appendix 6A.  The production of services
Appendix 6B.  The multiple-input case
Appendix 6C.  Expressing the production function with the use of calculus
Chapter 7.  The theory and estimation of cost
Appendix 7A.  A mathematical restatement of the short-run cost function
Appendix 7B.  The estimation of cost
Chapter 8.  Pricing and output decisions: perfect competition and monopoly
Appendix 8A.  The use of calculus in pricing and output decisions
Appendix 8B.  Break-even analysis (volume-cost-profit)
Chapter 9.  Pricing and output decision: monopolistic competition and oligopoly
Chapter 10.  Special pricing practices
Chapter 11.  Game theory and asymmetric information
Chapter 12.  Capital budgeting and risk
Appendix 12A.  The value of a corporation
Chapter 13.  The multinational corporation and globalization
Chapter 14.  Government and industry: challenges and opportunities for today’s manager
Chapter 15.  Managerial economics in action
Part 1.  Beverage industry survey
Part 2.  The business planning process
Appendix 15A. Beverage industry executives
Appendix A.  Statistical and financial tables
Index
Online appendices
      Review of mathematical concepts used in managerial economics
      Linear programming
      Calculations for the time value of money
      Solutions to odd-numbered problems