Table of Contents

Preface to the second edition
1. Introduction to media and communication research
2. The research process
3. Researching ownership and media policy
4. Ethnography and observational methods
5. Content analysis
6. Critical Discourse Analysis
7. Analysing narratives and discourse schema
8. Analysing photographs and video
9. Survey research
10. Focus group interviewing
11. Managing and analysing communications research data
Glossary
References
Subject index
Author/name index.

Promotional Information

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication.

About the Author

Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.

David Machin is Professor at the School of Humanities, Education and Social Sciences, Örebro University, Sweden.

Reviews

This is an accessible and established handbook for students of media and communications research. It is well contextualised historically and conceptually and provides a comprehensive guide to research procedures in the field.
*Tim O’Sullivan, De Montfort University, UK*

This book is an ideal navigation tool for media students voyaging through their research projects. With a vastly changing technological landscape, the second edition deftly updates key methods for both traditional and emerging media...from start to finish this vital toolbox is required reading in my seminars.
*Antonio Lopez, John Cabot University, Italy*

A clear and comprehensive guide to selecting and applying the right tools for the crucial job of studying media and communication.
*Libby Lester, University of Tasmania, Australia*