Preface
1 Communication and Political Campaigns: A Prologue
Part I: Principles of Political Campaign Communication
2 Communicative Functions of Political Campaigns
3 Communicative Styles and Strategies of Political Campaigns
4 Communicative Mass Channels of Political Campaigning
5 Communicative Types and Functions of Televised Political
Advertising
6 Ethical Considerations of Political Campaign Communication
Part II: Practices of Political Campaign Communication
7 Public Speaking in Political Campaigns
8 Recurring Forms of Political Campaign Communication
9 Debates in Political Campaigns
10 Interpersonal Communication in Political Campaigns
11 Advertising in Political Campaigns
12 Political Campaigning in the Age of the Internet and Growing
Influence
Of Social Media
13 Journalism in Contemporary Political Campaigns: From Information
to
Fake News
14 Political Campaign Communication in the 2016 Presidential
Election
Notes
Index
About the Authors
Robert E. Denton Jr. holds the W. Thomas Rice Chair of Leadership
Studies in the Pamplin College of Business and is professor in the
Department of Communication at Virginia Tech. He has degrees in
political science and communication from Wake Forest University and
Purdue University. In addition to numerous articles, essays, and
book chapters, he is author, coauthor, or editor of thirty books,
several in multiple editions.
Judith S. Trent is professor emerita of communication at the
University of Cincinnati. She is the author of numerous books, book
chapters, and journal articles. She has written and spoken widely
on the subject of political campaign communication and is a
frequent commentator and analyst on political campaigns and
candidates for the ABC, NBC, and CBS television affiliates in
Cincinnati, as well as Ohio/Cincinnati newspapers.
Robert V. Friedenberg is professor emeritus of communication at
Miami (Ohio) University. He is the author of numerous books, book
chapters, and articles. He has served as a communication consultant
for the Republican National Committee and has been involved in more
than seventy political campaigns.
Political Campaign Communication provides a concise history of the
theory and practice of how candidates try to get their message
across to voters. The inclusion of chapters on social media, the
2016 presidential campaign, and ethics make this new edition worth
picking up even if you already own a copy of an earlier edition of
this classic primer.
*Peter Loge, Associate Professor, George Washington University*
This book has long served as the definitive text for understanding
the central role of communication in political campaign processes.
The most recent installment of this classic work provides timely
updates and relevant case studies that explore the latest advances
in campaign communication practices. All students and scholars of
political communication will surely want the ninth edition of
Political Campaign Communication in their personal library.
*Mitchell S. McKinney, Professor of Political Communication,
University of Missouri*
This updated edition remains essential reading for any scholar of
political campaigns. In addition to the evergreen content of how
campaigns communicate, the new chapter on ethics addresses several
thorny issues that challenge our democracy.
*Jennifer Stromer-Galley, Member of the International Communication
Association and the American Political Science Association*
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