About the Author

Jeff Smith is assistant professor at the Center for Management Communication in the Marshall School of Business, University of Southern California. He has been a political reporter, commentator, and television news consultant, a Visiting Fellow at Oxford University's Rothermere American Institute, and the recipient of two Fulbright Fellowships for the study and teaching of American culture.

Reviews

Especially timely in an era when media image-mongering increasingly shapes presidential politics. - Paul S. Boyer, series editor ""This is an extraordinarily interesting, beautifully written book, with scores of fascinating insights into the ways that high culture and, increasingly, mass culture, have depicted American presidents."" - James B. Gilbert, author of Explorations of American Culture