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Principles of Marketing
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Chris Samfilippo earned his M.B.A. in marketing at Wayne State University in Detroit. He is currently on the faculty of The University of Michigan-Dearborn, and has taught internationally, including lecturing on relationship management in Uzbekistan, branding in Libya, and supply chain management in Jordan. He is also the director of the University’s International Summer Program in Management and sits on the Under Graduate Curriculum Committee. He is the faculty advisor for the University’s chapter of The American Marketing Association, and is a member of AMA-Detroit. In addition to his work in academia, he is the founder of MarketSpark!, a marketing communications firm specializing in startup ventures and a founding partner of J. Rossi & Price, a data-driven digital advertising agency. He lives near Detroit with his wife of 36 years.

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