Table of Contents

INTRODUCTION – ‘Public relations, society and the generative power of history’

Ian Somerville, Lee Edwards and Øyvind Ihlen

PART ONE – CHALLENGING CORPORATISM AND MANAGERIALISM

CHAPTER 1 ‘The contribution of public relations to promotional culture: taking the long view’

Johanna Fawkes

CHAPTER 2 ‘"Presencing" and "absencing": a deconstruction of US-based public relations textbooks'

Jochen Hoffmann

CHAPTER 3 ‘How employee relations shaped and maintained US coporate welfare: a historical overview'

Patricia A. Curtin

PART TWO – HISTORICISING GENDER, ETHNICITY AND DIVERSITY IN PUBLIC PR WORK

CHAPTER 4 ‘Wives, secretaries and bodies: representations of women in Australian public relations journal, 1965–1972'

Kate Fitch

CHAPTER 5 ‘History, racialisation and resistance in "post-race" public relations’

Lee Edwards

CHAPTER 6 ‘Intersectional activism, history and public relations: new understandings of women’s communicative roles in anti-racist and anti-sexist work'

Jennifer Vardeman, Amanda Kennedy and Brittany Little

CHAPTER 7 ‘Public relations in the master’s house’

Camille Reyes

CHAPTER 8 ‘Communicating identity histories in ethnic museum public relations’

Melissa A. Johnson

PART THREE – HISTORIES OF PUBLIC RELATIONS IN THE POLITICAL SPHERE

CHAPTER 9 ‘Selling municipal socialism: local government, the Left and the transformation of political public relations in Britain’

Dominic Wring

CHAPTER 10 ‘Anticipating the age of "political spin"?: an historical analysis of 1980s government communications

Ruth Garland

CHAPTER 11 ‘Sports promotion and the construction of "Irish" identity: nationalism, social exclusion and the Gaelic Athletic Association’

Ian Somerville, David Mitchel and Owen Hargie

CHAPTER 12 ‘A critical discourse analysis of Jonathan Dean Swift’s Drapier’s Letters: public advocacy and nationalism in Ireland, 1724-1725’

Kevin Hora

About the Author

Ian Somerville is Head of the School of Media, Communication and Sociology at the University of Leicester. His research has been published in international communication, PR, politics and sociology journals and in various edited collections. His most recent book is International Public Relations: Perspectives from Deeply Divided Societies (Routledge, 2017).

Lee Edwards is Associate Professor at the London School of Economics and Political Science. She teaches and researches strategic communication from a critical perspective. She is the author of books, book chapters and empirical studies in the leading journals in the field of communication scholarship.

Øyvind Ihlen is Professor in the Department of Media and Communication at the University of Oslo and co-director of POLKOM – Centre for the Study of Political Communication. He has over 120 publications where he applies theories of rhetoric and sociology to the study of public relations.

Reviews

'Jacquie L’Etang made important contributions to the literature on public relations history, but she never stopped with just that. Following her example, Public Relations, Society and the Generative Power of History uses historical research as the foundation for critical analysis of the industry, inviting scholars and students to engage with such key issues as power, race, gender and ideology in the study of public relations. It answers L’Etang’s call for scholars to view public relations critically, to broaden theoretical and methodological approaches, and to see public relations in its larger social, political, and cultural contexts. It expands our understanding of both contemporary and historical practices and effects and public relations scholarship is better for it.'Professor Karen Miller Russell, Jim Kennedy New Media Professor and Associate Professor of public relations at Grady College of Journalism and Mass Communication, University of Georgia.