Big mouth mailing: extensive digital and print galley send.
International review coverage: in Pets, Books, and Science
outlets.
International radio and TV spots: Todd is a frequent media
commentator.
Podcast campaign.
Influencer outreach.
Advertising: on Facebook, Instagram, Trade Journals, Literary
Websites.
Online marketing: e-blasts and social campaigns to mobilize the
author’s large online following.
Zazie Todd loves nothing more than helping people with their pets. She is the creator of Companion Animal Psychology, an award-winning blog that shares the latest science about our animal companions and evidence-based ways to care for them. Todd has a PhD in Psychology and an Advanced Certificate in Feline Behaviour from International Cat Care. Her award-winning book about dog behaviour, Wag, was featured in the New York Times, Slate, and People Magazine. Todd lives in Maple Ridge, BC, with her husband, a dog, and two cats.
"Zazie Todd has created a must-have guide to improving your cat's
life."
—Modern Cat Magazine"Purr covers all the essentials to ensure we
are raising our cats right!"
—Ingrid Johnson, Certified Cat Behavior Consultant and founder of
Fundamentally Feline"Purr is cat-centered, so much that it feels
like a very smart cat wrote it! Starting with the most recent
scientific findings, Zazie Todd explains with clarity what cats
enjoy, what is good for their well-being, and how we can build a
strong reciprocal bond with them. Indispensable reading."
—Carlo Siracusa, co-editor of Decoding Your Cat and board-certified
veterinary behaviorist, UPenn Vet School"A digestible mixture of
science summaries, expert opinions, anecdotes about Zazie's cats,
and practical tips. Purr is definitely a book your cat would want
you to read!"
—Dr. Sarah Ellis, co-author of The Trainable Cat and Head of Cat
Advocacy, International Cat Care"Cat lovers learn the science
behind cats' petting preferences; the multiple meanings of purrs,
chirrups, and meows; how to best satisfy the scratching and
stalking desires for indoor cats; and even how to keep both cats
and wildlife safe if your felines spend time outside."
—Cat Warren, New York Times-bestselling author of What a Dog
Knows"Practical, entertaining, and thorough. Cat owners are in good
hands with Zazie Todd."
—Lucy Jane Santos, author of Half Lives: The Unlikely History of
Radium"Purr is an absolute must-read for all animal lovers! This
fantastic, evidence-based guide is bound to influence cat-guardian
relationships for the better."
—Sarah-Elizabeth Byosiere, Director of the Thinking Dog Center and
Assistant Professor at Hunter College (CUNY)"What a gift to applied
animal behavior is Zazie Todd. Purr is both packed with the latest
findings and eminently readable. I could not recommend it more
highly."
—Jean Donaldson, The Academy for Dog Trainers"Purr is a must read
for anyone who shares their life with a cat and wants to provide
the most fulfilling, enriched, and happiest existence possible for
them."
—Kate LaSala, Rescued By Training, certified trainer and behavior
consultant"A wonderful, evidence-based guide with concrete
suggestions for cat owners to improve the lives of the cats they
live with. Purr is a welcome and exciting addition for every cat
lover's bookshelf."
—Mikel Delgado, Ph.D., Certified Applied Animal Behaviorist and
co-founder of Feline Minds"Full of great science delivered with
genuine warmth and heart; I just couldn't put this book down.
Through Wag and now Purr, Zazie Todd has united dog-people and
cat-people in a single goal: to make the lives of animals in our
care richer and healthier—mentally, physically, emotionally—than we
ever thought possible."
—Jules Howard, zoological commentator and author of Wonderdog
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