Galleys available: national mailing to key review/media outlets 4-5
months prior to publication.
National advertising: Poets & Writers, American Poets, the Academy
of American Poets newsletter, Rain Taxi, and Redactions.
National print campaign: 100+ finished books will be mailed to key
review outlets, specifically targeting Publishers Weekly, Library
Journal, The New York Times Book Review, The New Yorker, The LA
Times, Poets & Writers Magazine, The Rumpus, Huffington Post
Poetry, BookForum, LA Review of Books, PBS NewsHour, NPR, etc.
Outreach to blogs and online outlets for category features,
including BuzzFeed, Bustle, Book Riot, etc. for such themes as rail
travel, depression, Pacific Northwest writing, Rocky Mountain
writing, etc.
Buy-ins to relevant academic conferences, trade shows, and
publications: American Library Association Annual Meeting, CBSD
Sales and Academic catalogs, etc.
Spring announcements will be submitted to Publishers Weekly.
Online/social media campaign: Extensive promotion through BOA's
website and blog; Facebook (6,500+ contacts), Twitter (6,100
followers), Instagram (1,500+ followers), and Pinterest (550+
followers) accounts; print and e-postcards; print and e-materials;
and print and e-catalogs.
Electronic book announcement postcards will be sent to Kai’s list
of academic contacts, reviewer contacts, bookstore contacts, and
literary bloggers.
Electronic newsletter feature will be emailed to BOA's database of
6,500+ contacts.
Ebook will be available at the same time as print publication to
maximize sales. Ebook ISBN will be included on all press materials,
author and publisher websites, and whenever print ISBN is listed.
Publisher and author will be promoting both electronic and print
editions via social media.
Kai will attend the AWP Conference 2018 in Tampa, FL, where he will
have an author signing.
Kai is producing a series of poetry short films a la Beyoncé’s
Lemonade to promote and supplement the book. He will film and edit
the videos over the summer of 2017 and release the videos in spring
2018.
In addition to the short films, Kai is creating a series of photo
essays to supplement the book.
Plans for a multi-city book tour across the Highline, the Pacific
Northwest, the Great Plains, and elsewhere.
Possible joint readings and events with Kaveh Akbar (Alice James
Books), William Brewer (Milkweed), Javier Zamora (Copper Canyon
Press), Danez Smith (Graywolf),Sophie Klahr (YesYes Books), Hieu
Minh Nguyen (Coffee House Press), Virginia Konchan (Carnegie Melon
University Press), and sam sax (Penguin).
Promotion through the author's social media platforms and website.
Kai Carlson-Wee is the author of Rail (BOA, 2018). He has received fellowships from the MacDowell Colony, the Bread Loaf Writers' Conference, the Sewanee Writers' Conference, and his work has appeared in Ploughshares, Best New Poets, TriQuarterly, Gulf Coast, and The Missouri Review, which awarded him the 2013 Editor's Prize. His photography has been featured in Narrative Magazine and his poetry film, Riding the Highline, received jury awards at the 2015 Napa Valley Film Festival and the 2016 Arizona International Film Festival. With his brother Anders, he has co-authored two chapbooks, Mercy Songs (Diode Editions) and Two-Headed Boy (Organic Weapon Arts), winner of the 2015 Blair Prize. A former Wallace Stegner Fellow, he lives in San Francisco and is a lecturer at Stanford University.
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