Table of Contents

1. Introduction to Research. 2. Research Process. 3. Research Design. 4. Measurement Concepts in Research. 5. Measurement of Attitude. 6. Sampling Design. 7. Secondary Data. 8. Survey Research. 9. Questionnaire. 10. Qualitative Research. 11. Experimentation. 12. Data Preparation and Preliminary Analysis. 13. Concepts of Hypothesis Testing. 14. Hypothesis Testing: Tests of Differences. 15. Correlation and Regression Analysis. 16. Multivariate Analysis. 17. Research Reports. 18. Ethics in Research. Index.

About the Author

Umesh Kumar B Dubey, D P Kothari