Table of Contents

Preface
Prologue. Preview of Applications
Part One. Introduction to AR Modeling
1. Changing the Conversation
2. Getting into AR Models
3. Building Trust in Your AR Model
Part Two. Full-Function AR Models
4. Pilbara's Full-Function AR Model
5. Historical Models and Operating Decisions
6. Predictive Models and Scenario Planning
Part Three. Other AR Tools
7. Comprehensive Program Review
8. Universities as Mission-Driven Enterprises
9. The Way Forward
Appendix A. Activity Analysis Detail
Appendix B. Scoring Market Data with Fuzzy Logic
Notes
Bibliography
Index

Promotional Information

How comprehensive activity-based models can help university leaders and faculty reshape their institutions through better resource management.

About the Author

William F. Massy, a higher education consultant, is professor emeritus of education and business administration and a former vice president and vice provost at Stanford University. The author of Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious, he is the former president of the Jackson Hole Higher Education Group.