Table of Contents

Introduction
1: A Small but Expanding Market
2: Feeding the Popular Demand
3: From Mass Periodicals to Mass Production
4: The Dominant Female
5: Monopoly, Power, and Politics
6: The Ministry of Magazines
7: Breaking into the IPC Citadel
8: The Global Magazine in the Digital Age

About the Author

Howard Cox is Professor of International Business History at the University of Worcester, UK, where he has taught since 2004, During an academic career spanning over thirty years he has published widely in the fields of business history, international business, and corporate strategy. His well received account of the international tobacco industry The Global Cigarette was also published by Oxford University Press in 2000.
Simon Mowatt is Head of International Business at Auckland University of Technology Business School, New Zealand, where he is Associate Professor of Management and Leader of the Business and Labour History Group. He has been a Visiting Fellow at the Centre for International Business History, Henley Business School, UK, and held positions in Business Schools in the UK and Europe. Simon has published widely in the areas of business history, strategy, and innovation.

Reviews

`Extremely well-researched, well-written, and sobering account ... the book is excellent and will appeal to a wide audience
'
Business History Review
`Cox moves easily between epochs, cultures and countries, while the archival, often foreign, and other research on which the book rests is truly formidable
'
Kenneth D. Brown, Contemporary British History
`a nicely produced text and copious relevant illustrations. The result is not only an excellent example of high quality economic history but also an outstanding example of the historian's skill
'
Kenneth Brown, Contemporary British History
`Cox does not claim to be offering a standard company history. Rather, his stated intention is to use the history of BAT as an early illustration of the process of manufacturing internationalisation. This he achieves quite superbly. His control of a mass of detailed information is sure and the narrative never loses the reader's attention, even in the midst of the most intricate corporate negotiations. The writing is tight and always controlled
'
Kenneth D. Brown, Contemporary British History
`Howard Cox has provided a meticulously researched and definitive account of BAT's global development in marketing, distribution and manufacturing in the first half of the twentieth century ... the book will certainly be the authoritative history of the firm for years to come. Cox is to be praised for providing an excellent case study which will provide a benchmark for other historians of multinational enterprise
'
Matthew Hilton, Business History, Vol.43, No.2, April 2001
`Howard Cox's lucid account of the history of British American Tobacco provides a valuable corporate history and some insight into the way in which the cigarette assumed global significance
'
Rosemary Elliot, THES, Nov 17, 00.
`Cox shows a sophisticated understanding of how political and economic circumstances across the world shaped events on the ground and the corporate vision.
'
Rosemary Elliot, THES, Nov 17, 00.
`The strength of Cox's book lies in its exposition of the growth of a ground-breaking, scientifically managed, multinational company and in his integration of the personal and the political at the corporate, national and international levels
'
Rosemary Elliot, THES, Nov 17, 00.
`a worthwhile addition to academic and research library collections
'
A.P. O'Brien, CHOICE Dec. 2000. Vol.38, No.4.
`Authoritative account... many interesting details... some splendid photographs.
'
TLS, September 22 2000
`Howard Cox's trawl of BAT's archives and the trade press provides an authoritative account of this unusual and prosperous British multinational. He provides many interesting details . . . and reproduces some splendid photographs. . . . makes available archival material that will help researchers interested in such matters. There is thought-provoking information - presented in a fair but perhaps necessarily anodyne manner - on BAT's activities in the Indian
adn Chinese markets
'
TLS, September 22 2000
`Howard Cox's lucid account of the history of British American Tobacco provides a valuable corporate history and some insight into the way in which the cigarette assumed global significance. ... The story Cox tells is the quintessential story of the corporate American dream. ... Cox shows a sophisticated understanding of how political and economic circumstances across the world shaped events on the ground and the corporate vision. ... Cox keeps his reader
abreast of relevant political developments while providing a coherent picture of the evolving management network. ... The strength of Cox's book lies in its exposition of the growth of a ground-breaking,
scientifically managed, multinational company and in his integration of the personal and the political at the corporate, national and international levels
'
Rosemary Elliot, THES
`It is researched in great detail and well illustrated; the photos of the Indian and Chinese markets are fascinating
'
Social History of Medicine
`Of particular interest is the book's detailed study of the role of BAT in the Indian and Chinese markets in the early part of the twentieth century
'
Social History of Medicine
`Extremely well-researched, well-written, and sobering account ... the book is excellent and will appeal to a wide audience
'
Business History Review
`'Authoritative account... many interesting details... some splendid photographs
'
Times Literary Supplement