Jeffrey Kluger joined TIME Magazine in 1996, mainly writing science stories, and was named a senior writer in 1998. With astronaut Jim Lovell, he wrote Lost Moon: The Perilous Voyage of Apollo 13, on which the 1995 movie Apollo 13 movie was based. He's written several other books, most recently Splendid Solution, which is about Jonas Salk and the polio vaccine. Mr. Kluger and two other colleagues won the 2002 Overseas Press Club of America's Whitman Bassow Award for their "Global Warming" cover package (April 9, 2001), garnering first place for the best reporting in any medium on international environmental issues. Before joining TIME, Mr. Kluger was a staff writer for Discover Magazine and a writer and editor for the New York Times Business World Magazine, Family Circle, and Science Digest.
"Simplexity . . . is a study of human behavior, and the way we
perceive things and events, and how our perception frequently
causes us to make wrong assumptions and to perceive simplicity (or
complexity) where it does not exist. The book is sure to be a
deserved hit among the ever-growing Freakonomics
crowd."--Booklist
"Using real world examples such as traffic flow, politics and baby
linguistics, the author makes the theories of "simplexity"
accessible to the layperson."--Kirkus Reviews
Kluger makes the modern world comprehensible...[his] findings are
likely to incite controversy, confirming his contention that
explaining simplicity and complexity is never as straightforward as
it seems.--Publishers Weekly
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