1. Motivation; 2. Vocabulary; 3. Why is bad design such good business?; 4. User blindness; 5. Design interlude - redesigning a timer thermostat; 6. Feature blindness; 7. Design interlude - redesigning a digital jukebox; 8. Innovation blindness; 9. Design interlude - mobile phones; 10. Conclusion.
The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating designed products.
'The conversational writing style and the excellent instructive examples make the book appealing not only to technology experts, but also to managers and to consumers of products and services who sometimes (or often) wonder why it is so difficult to use something …'. Computing Reviews
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