Claire Diaz-Ortiz (@claire) is an author, speaker and innovation advisor who was an early employee at Twitter. Names one of the 100 Most Creative People in Business by Fast Company and called "The Woman Who Got the Pope on Twitter" by Wired, she holds an MBA and other degrees from Stanford and Oxford and has been featured widely in print and broadcast media. She is the award-winning author of eight books that have been published in more than a dozen countries.
'Claire Diaz-Ortiz provides a pragmatic, soup-to-nuts primer on
implementing the supremely effective StoryBrand marketing strategy
on social media via her SHARE model, meshing this dynamic duo for
being seen and heard by consumers on the most visible and visited
platforms in the world. Social Media Success for Every Brand is
smart, witty, and well-paced. An idealistic book, but one that
thoroughly delivers the practical goods for effective social media
marketing and does so coherently and economically. Disrupt your
branding and marketing with Diaz-Ortiz's strategy, a must-read that
will provide big returns on the time invested.' --WHITNEY JOHNSON,
award-winning author of Build an A-Team and Disrupt Yourself
'If you've been waiting for the ultimate guide to navigating social
media, here it is! Claire Diaz-Ortiz, my coauthor on One Minute
Mentoring and one of Fast Company's 'Top Ten Social Media Mavens,'
condenses decades of social media savvy into sensible portions for
digital communicators who want to expand their brand. Claire's
smart, cheeky commentary and road-tested know-how will have you
laughing as you learn from the best in the business. Whether you
are a brand manager, a marketing specialist, or an optimistic
entrepreneur, Social Media Success for Every Brand will help
you--and your brand--win.' --KEN BLANCHARD, coauthor of The New One
Minute Managerand reg; and Leading at a Higher Leve
'It's easy to write a tweet about what you had for breakfast. It's
hard to use social media to grow your brand and your business
strategically. Social Media Success for Every Brand is the
marketing guide that every brand needs to succeed in a digital
world.' --DORIE CLARK, author of Entrepreneurial You and Stand Out;
executive education faculty, Duke University Fuqua School of
Business
'Looking for success in today's social media age? In Social Media
Success for Every Brand, Claire Diaz-Ortiz lays out the long-term
strategy that will get you there!' --MARSHALL GOLDSMITH, #1 New
York Times bestselling author of Triggers, Mojo, and What Got You
Here Won't Get You There; Thinkers50 #1 Executive Coach and #1
Leadership Thinker
'Newsflash: Social media marketing works. But only if you do it
right! Read this book to learn your path to success.' --DAVE
KERPEN, New York Times bestselling author of Likeable Social Media;
Chairman, Likeable Media
'The amazing thing about social media is that it changes every day.
The challenging thing about social media is that it changes every
day. Thankfully, Claire Diaz-Ortiz is willing to jump into the
tension of those two truths and wrestle out a smart way forward for
all of us. If you're an expert at social media, read this book. If
you're an amateur at social media, read this book. You'll be glad
you did.' --JON ACUFF, New York Times bestselling author of Finish:
Give Yourself the Gift of Done
'What works on social media today is not what worked ten years ago.
(And do you even know what worked ten years ago?) Social Media
Success for Every Brand is the book to help you understand how to
make social media marketing work once and for all.' --CHRIS
LOCURTO, author and entrepreneur
|
Ask a Question About this Product More... |
|
