About the Author

Dr. Mike Turner, a veteran of the sponsorship industry, is a Director of OBC Australia., a business consultancy specialising in management and marketing strategies. He is also a lecturer in Marketing and Entrepreneurship at Federation UNiversity Australia and at La Trobe University's Business School in Melbourne, Australia. Mike is also a sought after visiting lecturer to universities in Vietnam, Mongolia, Hong Kong and China. His research area of interest is on the topic of entrepreneurship in Asia, particularly in Vietnam. Mike also consults, leads seminars and guest lectures on the topic of Sponsorship: how to get it and how to keep it.