Table of Contents

Chapter 1

Keeping Score: Reflections and Suggestions for Scholarship on Sports and Media

Chapter 2

Theorizing the Sports-Television Dream Marriage: Why Sports Fit Television So Well

Chapter 3

The Power of a Fragmented Collective: Radical Pluralist Feminism and Technologies of the Self in the Sports Blogosphere

Chapter 4

Mocking the Fan for Fun and Profit: Sports Dirt, Fanship Identity, and Commercial Narratives

Chapter 5

Fair Ball?: Exploring the Relationship between Media Sports and Viewer Morality

Chapter 6

Sports Media: Beyond Broadcasting, Beyond Sports, Beyond Societies?

Chapter 7

Tweets and Blogs: Transformative, Adversarial, and Integrative Developments in Sports Media

Chapter 8

From Analysis to Aggression. The Nature of Fan Emotion, Cognition, and Behavior in Internet Sports Communities

Chapter 9

The Less You Say: An Initial Study of Gender Coverage in Sports on Twitter

Chapter 10

Sport, Identities, and Consumption: The Construction of Sport at ESPN.com

Chapter 11

Reaction Time: Assessing the Record and Advancing a Future of Sports Media Scholarship

About the Author

Andrew C. Billings holds the Ronald Reagan Chair of Broadcasting in the College of Communication at the University of Alabama. He studies sports communication and mass media, particularly focusing on the portrayal of identity within televised sport.