Part 1. The Natural Science of Behavior. Science and Scientific Behavior. Behavior as a Scientific Subject Matter. Asking Experimental Questions. Part 2. Measurement. Selecting and Defining Response Classes. Dimensional Quantities and Units of Measurement. Observing and Recording. Assessing Measurement. Part 3. Design. Behavioral Variability. Steady States and Transitions. Strategic Issues in Experimental Design. Creating Experimental Designs. Part 4. Interpretation. Analyzing Behavioral Data. Interpreting Experiments.
James M. Johnston is a Professor of Psychology at Auburn University. He received his Ph.D. in psychology from the University of Florida. He is an Associate Editor of Behavioral Technology Today. Henry S. Pennypacker is Professor Emeritus of the University of Florida. He received his Ph.D. from Duke University. He is a member of the editorial board of Behavior and Social Issues.
"The book contains particularly good discussions of the pros and cons of different types of within-subjects designs that are often lacking in more general texts on experimental design. ! The book has a clear relevance to practitioners using behaviour analysis methods in behavioural therapy. ... As well as containing much sound generic advice, and some thought-provoking essays on specific issues, this book also provides a clear introduction to the terminology and approach of modern behaviour analysis." -- Melissa Bateson, Newcastle University, in Animal Welfare "A top choice for methodology courses ! I would adopt this text ! [and] enthusiastically recommend it to others teaching advanced undergraduates and beginning graduate students. Highly recommended for aspiring and experienced researchers who wish to understand and apply the conceptual underpinnings ! to the design and analysis of research projects. It is the standard by which all other behavioral research methodology texts must be judged." - R. Wayne Fuqua, Western Michigan University "Well written and easy to understand ! appropriate for either advanced undergraduate level or master's level courses in behavioral analysis. A very useful reference for students and professionals." - James P. Whelan, The University of Memphis
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