Table of Contents

Contents
Sightings
Preface: Entertainment Is Dead, Long Live Transformation
Introduction

Section 1. Self-Transformation in a Popular Culture
Section 2. Traditional Transformations
Section 3. Status Transformations
Section 4. Modern Transformations
Section 5. Postmodern Transformations
Conclusion

Appendix: The Argument in a Single Page
Notes
Acknowledgments
Index

Promotional Information

The reinvention of identity in today's world

About the Author

Grant McCracken is a research affiliate of the Comparative Media Department at Massachusetts Institute of Technology. He is author of Culture and Consumption (IUP, 1990), Culture and Consumption II (IUP, 2005), Flock and Flow (IUP, 2006), The Long Interview, and Plenitude. He lives in Rowayton, Connecticut.

Reviews

"A provocative, original, and thoughtful writer, someone who addresses topics that are central to our culture from a fresh vantage point, and someone who is willing to challenge orthodoxies--right, left, and center--which prevent theorists of other stripes from seeing what's in front of their eyes." Henry Jenkins, author of Convergence Culture