Introduction.
1 The Art of Customer Service.
2 Quality Real-World, Small-Business Customer Service.
3 Using Your Web Site to Connect with Your Customer.
4 Developing a Blog to Engage Customers.
5 Connecting with Your Customers Where They Play.
6 Microblogging for Service, Fun, and Profit.
7 Checking Out Where Customers Review Your Business.
8 Knowing Your Customers' Expectations: How to Connect.
9 Platforms to Enhance the Experience.
10 Engaging Your Employees as Brand Ambassadors.
11 Pioneers of Online Community: How They Did It.
12 Small-Business Examples: How They Did It Right.
13 Lessons from Big Business: Leaders in Customer Service.
Index.
Marsha Collier (www.marshacollier.com) is an online business authority, retail expert, radio personality, and bestselling author who trains individuals to make money online. She launched an eBay business in the early days of the site, becoming one of the world's forecast eBay entrepreneurs and a charter member o eBay's elite "PowerSellers" since 1998. The author of several bestselling For Dummies titles, she has built a following and has become an in-demand public speaker and media spokesperson.
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