Table of Contents

• Title Page
• Copyright Page
• Contents
• Preface
• Introduction
• Section I: Why the way we talk around here matters
  • Chapter 1: The public and private faces of organizational culture
  • Chapter 2: How can we think about organizational culture?
  • Chapter 3: What’s so useful about organizational language?
• Section II: What organizational talk can tell us
  • Chapter 4: Turning everyday language into data
  • Chapter 5: Culture question 1: Who are ‘we’ and what matters around here?
  • Chapter 6: Culture question 2: Who are ‘they’ out there and what do we think of them?
  • Chapter 7: Culture question 3: How do we ‘do’ relationships with each other and with ‘them’ out there?
• Section III: How we change things around here
  • Chapter 8: Pulling the analysis together
  • Chapter 9: Working with what emerges
  • Chapter 10: Into the future: a cultural health plan
• References
• Acknowledgements
• Index

About the Author

Gill Ereaut is a linguistic consultant specializing in analyzing corporate cultures and their effects. She founded UK consultancy Linguistic Landscapes Ltd in 2002, pioneering the commercial application of language analysis to organizational challenges.