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Zoos and Aquariums in the Public Mind
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Table of Contents

Foreword.- 1. Established facts about how zoos and aquariums work in mental process.- 2. Trust and favorability.- 3. What is the STEM learning ecology and where do zoos and aquariums fit in it? Insights from a National Study of the Public’s Engagement with Science, Technology, Engineering, and Math.- 4. Basics of behavior change.- 5. Family talk at Live Animal Exhibits: From Biological to Ecological to Conservation Talk.- 6. Critical environmental literacy and the role of zoos and aquariums: A Radical Proposition.- 7. Can we nudge them? Conservation talk under different interpretive conditions.- 8. Social radiation of ideas from cultural institutions.- 9. Visitor behavior, choice, conservation conversations and meaning-making: Tracking visitor groups with GoPro Cameras.- 10. Visitor agendas and preconceptions about learning.- 11. Empathy development at zoos.- 12. Contributions to biodiversity awareness:An update on achieving Aichi target 1.

About the Author

John Fraser, Ph.D. AIA is a conservation psychologist who has dedicated over 30 years to exploring the role of zoos and aquariums in society. He is President & CEO of Knology, a past president of the Society for Environment, Population, and Conservation Psychology, Editor of Curator: the Museum Journal, and editor of this book series.

Joe E. Heimlich, Ph.D. is Sr. Director for Research for the Center of Science and Industry (COSI) and a researcher in COSI’s Center for Research and Evaluation where he studies informal learning in zoos, nature centers, science centers, and other museums.  He is also Professor Emeritus with Ohio State University.

Kelly Riedinger, Ph.D. is a Senior Researcher and program lead in informal, K-12 and connected learning for the STEM Research Center at Oregon State. Kelly has been involved in the zoo/aquarium field as a practitioner, researcher and evaluator for 20 years.

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